AFR FOODS PRIVATE LIMITED IS registered with goal to enter in to One Lakh Crore market of snacks and Namkeen in India. This vibrant market is growing at 15% per annum as far as branded snacks are concern and entire market growth rate is of about 7-8% per annum.
Our main focus is to give vibrant new concept products which will have a booster for our new brand to establish in this market.
On startup basis we are going to manufacture KIOTA Rock Salt and CHAKHNA YAAR Dry fruits in our manufacturing facility. We have observed and surveyed that there are many manufacturing facility for various types of Snacks and Namkeen are doing job work/contract manufacturing. Initially, for rest of our product range we are going to utilize the facility of contract manufacturing.
We are very much concern about the Maximum Retail Price of products. Our Snacks and Namkeen Range will be having price range of Rs.5, Rs. 10 only. We believe that lower MRP will attract customer in price as well as calories criteria due to increase in health consciousness.
For another brand CHAKHNA YAAR (DRY FRUIT), we have planned to market with MRP of Rs. 50 per pouch. We are going to deliver DRY FRUITs in easy to buy price. With such a low MRP of Dry fruits we are expecting large volumes as it is acceptable for even low income population. As as matter of fact we do believe right of nutrition to every citizen of India and that is what we have planned to do so. Even this product will be made available in a small pan shop or a kirana store near zuggi/jhopadi so that even they can have taste and nutrition of this so called premium product.
Our mission is to deliver top quality and healthy products to our customers. We have designed our range in such a way that people can have healthy snacks with richness of nutriants.
Our Vision is to achieve growth with creativity and innovation. we will have atleast 100 products and 1000 distributors by the end of 2024 with AFR FOODS PRIVATE LIMITED FAMILY.